Getting started in mobile marketing can seem daunting because there are so many options available to you. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, hire a paid tester.
You can gain an advantage by keeping an eye on what your competitors have been doing. You need to stand out in a crowd of competitors.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Make sure you send text messages at reasonable times. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Your ads will get the maximum attention if you do what you can to make them go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Use dedicated short code. This can be expensive, but it protects your brand. In addition, it gives you a measure of legal protection.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. If technical glitches arise because of platform incompatibility, you could lose customers.
On the mobile landing page, try out A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Whichever one wins should be your permanent choice.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. It can annoy people and feel intrusive. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. This is a great way to build up your brand loyalty.
Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. Where the techniques vary is in how they are applied and which technologies they use. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.